Competition can be fierce to make it to the first page of Google, Bing and other major search engines. So how do people do it? Here at Sussex Pages, we like to share our trade secrets and what we can tell you from experience is that the way to get on the first pages is not a magical spell or the money to pay someone else to do computer wizardry...

Not even keywords to a certain extent; what you need is content that resonates with your target audience for it to spread and go viral. We hear you ask, how do I write good content then?

There are a lot of content marketing agencies that, while seemingly are superhuman when it comes to generating content, just start out with the basics, just like you and me.

Future Proofing Business ContentHere are a few of our tips for success for your content strategies.

Five Content Marketing Strategy Tips for 2019

1.    Fresh Content and Relevance
What we mean by this is that fresh content is critical for your website and SEO. Why do you ask? Google and other search engines crave a 'best standard user experience' on every website visit, which means that the content has three primary content drivers...

A)    relevance,

B)    relevance,

C)    and relevance!

This is by far the best way to engage with your audience and more importantly, keep them entertained.

It's been this way for a while time now and Google invariably prioritises fresh content over old with search engine optimisation. Give your content a fresh crispness and it will entice people to read more!

2.    Create a Social Media Strategy

Developing a strategy that works across a multi-media landscape is challenging as social media platforms change so often. You need to make yourself heard whilst engaging in several different ways, these include: writing blogs, optimising your social media videos and images, tweeting, posting and hashtagging your content, enhancing your Google and Bing placements, building offline networking opportunities and creating an advertising campaign that works!

Did you also know that if you're implementing a social media strategy in your business that you should have a social media policy on your website outlining your company responsibilities which should go alongside your privacy policy, cookie directive and terms and conditions? No, well you're not alone... Most businesses don't have one and by law do require it.

Lastly, if you’re new to the circus that is social media, don’t be overwhelmed. To start with, simply find 3 platforms that work well with your business model and will add value to your service portfolio. Investigate what platforms are most popular with your target market, these could include Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat which are all current popular social media platforms to use (circa December 2016).


3.    Adapt to SEO changes in the market place

SEO has changed dramatically over the years, and if you're to stay ahead of the curve, you must embrace the changes by keeping track of the latest trends and keeping aligned with the Google algorithms of Penguin, Panda, Pigeon and Hummingbird.

I can hear the questions now, ‘does he know he’s just listed a bunch of animals? I thought we were talking about websites!?’. Actually, these are named algorithms that attach themselves to your website, and make their way through your site, content searching for different processes that you need to adhere to for the search engine to rank you better in the long term.

Much has changed over the last year and the shift in search processes means there is a lot to consider when you’re trying to rank well in organic search results. At Sussex Pages, we keep ahead of the changes in the market place by following several sites – such as Search Engine Land – which specialise in the search marketing industry. 

4.    Brand your content in Long Form

Developing a competitive content strategy may not sound that at all difficult, but when everybody else is trying to do the same, it's a challenge to be different. Long form content (such as a business guide of over 4000 words) is a way of standing out from the crowd.

Along with the process of long form over the short form you also need to be able to write over 1000 feature-rich words in an article for it to be picked up by the likes of Google. Additionally, the blog or article must be relevant to the subject in question, along with not having any duplicated content.


5.    Embrace Influencer Marketing

Influencer marketing is a type of marketing that focuses on using the specific key, influential people to spread your brand message to a larger audience both online and offline.

Heading into 2019, influencer marketing will be a key factor and focus for many businesses as people start to become more influenced through things such as lifestyle blogging, and cleverly placed social media advertising.

If you can master the skill of content writing, then you have won half the battle. All you need to do now… is to write!